One of the most fascinating characteristics of money is how it can go from the highly emotive construct of survival to a mechanical ritual to pass the time. The same person who worries endlessly about paying their mortgage will later be seen in a casino or amusement arcade feeding a fruit machine their hard earned wages with little interest in the winnings.
In the world of e commerce a similar situation presents itself. Endless gaming or filling the front end of some spammy sales funnel with charges of thousands of dollars for a spurious so called back end product or service.
Everyone values money differently and each individual will put a different value on their purchases. Some communities will see an education as the best investment in their offspring. Others will spend vast sums on so called business opportunities in a vain hope to attract more money. Poorer people often spent a majority of their money on immediate wants and needs as they feel their funds are capped and cannot visualise a time when they will be better off.
Online methods of extracting money from the unaware punter are closely associated with gambling where money becomes a commodity.. It is only when they actually run out of cash and can’t pay the bills does money reassert itself as an emotional function of survival.
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