There is a popular belief that content is king when it comes to attracting individuals to your site and creating sales. If this is the case why is it that people are making millions from content free material. Diaries and notebooks that have an attractive cover with a killer title will get punters to purchase in their thousands.
What content does do, is give you longevity and a brand to follow. Content free products are designed for the immediate appeal and have lost their status days after they have been launched on the web.
The skills at producing instant stuff are those that have been in the assent as an on line business can continue to reinvent themselves every day tapping into the latest search trends and moving on the following day. I believe this is going to come to an end soon as AI will become so user friendly that everyone can produce content free products as easily as anything.
The real market in the future is for original content that has not been given the blessing of sites like Chat GPT and the like. Modern algorithms are becoming so advanced that they will be able to spot artificially intelligent generated data in a second. The system will search the net just as the AI has done to undo all that it has done.
The future will be all about those who can generate original information that might take data from the web but package it up in such a way that the algorithms will recognise it as a creative piece of input. Many of the technologies around at the moment will cancel each other out bringing us back to square one. It is rather like the world of art. There has been numerous avenues that art has gone down but the old masters remain at the centre of the financially profitable market
Peter Bull ( Author of the Get In Touch Series )